During the 1960s, countless companies embraced the benefits to be found in centralizing all corporate functions under a single entity. Eventually, however, the management of the bakery network tightened the structure of its organization, aping a corporate trend that swept from coast to coast. In the decades leading up to that signal decision, the crackers and cookies were marketed under the brand names of their respective bakeries, a sprawling assortment of products and labels as diverse as the number of bakeries that constituted United Biscuit's ranks. More than a century passed from the opening of Godfrey Keebler's bakery to the adoption of the Keebler name as the unifying corporate title for the entire organization. By 1944, the network of affiliates comprised 16 bakeries whose geographic scope included markets stretching from Salt Lake City, Utah, to Godfrey Keebler's home city of Philadelphia. A fleet of trucks enabled the locally oriented bakeries to develop into regional bakeries, providing the locomotion for a territory-widening distribution system. By the time of United Biscuit's formation, the value of geographically separate bakeries operating under a single organization had proven its worth with the advent of the automobile. The affiliated bakeries came under the control of a single corporate entity when the United Biscuit Company of America was formed in 1927. The other constituent bakeries opened up in subsequent generations, neighborhood bakeries that operated under the names Streitmann, Hekman, Supreme, and Bowman.
Godfrey's bakery earned the distinction of becoming the first member of a network of local bakeries that later was amalgamated under the Keebler corporate umbrella. Keebler took its name from Godfrey Keebler, who in 1853 opened a small bakery in Philadelphia. In addition to manufacturing private label cookies and crackers, the company ranks as the leading manufacturer of Girl Scout Cookies, producing more than 60 percent of such cookies sold. Keebler's brands include Cheez-It, Famous Amos, Plantation, Murray, Ready Crust, and its signature Keebler brand.
#S AND S FOODS CRACKER#
Keebler Foods Company, majority owned by Flowers Industries, Inc., is the second largest cookie and cracker manufacturer in the United States, marketing its products in more than 75,000 retail locations in the country and in selected international markets. Flowers Industries becomes majority shareholder of Keebler after initial public offering.Ģ000: Keebler acquires Austin Quality Foods Inc. is subsequently acquired.ġ997: Name changes to Keebler Foods Company.ġ998: Keebler acquires President Baking Co. The benefits from this level of close contact with our customers makes the DSD system an invaluable asset to our business, not simply a delivery cost.ġ853: Godfrey Keebler opens a bakery in Philadelphia.ġ927: United Biscuit Company of America is formed.ġ966: Keebler is adopted as the corporate title and single brand name for all the company's products.ġ974: U.K.-based United Biscuit Company acquires Keebler.ġ996: Leveraged buyout of Keebler from United Biscuit is completed Sunshine Biscuit Co. Through our company-owned and operated DSD system, we have 3,200 sales and distribution Elves calling on 31,000 supermarkets and mass merchandisers twice weekly. We pair our captivating products and promotions with unparalleled hands-on service, provided by our direct-store-door (DSD) delivery system.
In our industry, new products and innovative promotions are critical to capturing the all-important impulse purchase.
At Keebler, we do this by combining great brands and elfin ingenuity with sales and distribution excellence. To be successful in the impulse purchase-driven cookie and cracker category, you need to win customers store by store, day by day, by having the right product in the right place at the right time. NAIC: 311821 Cookie and Cracker Manufacturing 311919 Other Snack Food Manufacturing (pt) Incorporated: 1927 as United Biscuit Company of America Public Subsidiary (55% Owned by Flowers Industries, Inc.)
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